Wholesale & Retail Commerce Platform
Unifying two distinct commerce operations — wholesale distribution and direct-to-consumer retail — under a single, scalable digital infrastructure. Both platforms rebuilt from the ground up with conversion, automation, and measurable marketing as the primary objectives.
Two businesses — a beverage distribution company and a DTC nutrition brand — had strong products and real market demand but digital infrastructure that couldn't convert that demand efficiently. Orders tracked in spreadsheets, customer data living in inboxes, inventory visibility that was reactive not predictive, and marketing budgets running with no attribution. As both businesses grew, these gaps compounded rather than stabilized.
We designed a shared infrastructure layer that could serve both business models — wholesale B2B logic and DTC retail — without operational conflicts or separate maintenance overhead. Both consumer storefronts were rebuilt with conversion as the primary design objective. On top of the commerce foundation, we built the full marketing layer: Meta ad account architecture, retargeting flows, SEO structure, email automation, and attribution tracking so every campaign could be measured and optimized.
Spreadsheet-Driven Operations
Orders, inventory, and customer records managed manually — error-prone and impossible to scale.
No Conversion-Optimized Storefront
Existing digital presence couldn't convert traffic into sales — checkout friction was killing revenue.
Inventory & Fulfillment Blind Spots
No real-time inventory visibility — leading to overselling, stockouts, and delayed fulfillment.
Unmeasured Marketing Spend
Campaigns running with no attribution — no way to understand what was driving revenue and what wasn't.
How we approached it.
Commerce Architecture Audit
We mapped every order flow, customer touchpoint, inventory process, and fulfillment step across both businesses — documenting where value was being lost and where the biggest growth leverage points existed.
Unified Platform Design
We designed a shared infrastructure layer that could serve both business models — wholesale B2B logic and DTC retail — without creating operational conflicts or requiring separate maintenance overhead.
Storefront & Checkout Optimization
Both consumer storefronts were rebuilt from the ground up with conversion as the primary design objective — clean UX, fast load times, frictionless checkout, and mobile-first architecture throughout.
Growth Marketing Infrastructure
We built the marketing layer on top of the commerce foundation — Meta ad account architecture, retargeting flows, SEO structure, email automation, and attribution tracking so every campaign could be measured and optimized.
The full solution.
Multi-Channel Commerce Infrastructure
Unified platform handling B2B wholesale orders and DTC retail transactions — with model-specific pricing, checkout flows, and fulfillment logic.
Order & Fulfillment Management
End-to-end order lifecycle management — from placement through fulfillment and delivery — with real-time inventory visibility across all channels.
Customer Lifecycle Platform
Segmented customer profiles, purchase history tracking, and automated retention flows — turning one-time buyers into repeat customers.
Performance Marketing Infrastructure
Structured Meta ad account architecture, retargeting audiences, SEO foundations, and email automation — built for measurable ROI, not vanity metrics.
B2B Wholesale Catalog & Pricing Engine
Tiered discount logic, MOQ thresholds, and a client-facing B2B catalog — enabling wholesale operations to scale without manual quote management.
Analytics & Attribution Layer
Connected marketing spend to revenue outcomes — giving both businesses the data to make confident channel and budget decisions.
- Orders tracked in spreadsheets — prone to errors and delays
- No real-time inventory visibility — constant stockout and overselling risk
- Checkout friction killing conversion across both storefronts
- Marketing spend running with zero attribution or measurable ROI
- Customer data scattered across inboxes and spreadsheets
- B2B pricing managed manually — slow quoting, inconsistent margins
- Unified order management system — real-time, accurate, zero manual entry
- Live inventory visibility across all channels and fulfillment points
- Conversion-optimized storefronts with streamlined checkout
- Full marketing attribution — every spend tracked to revenue
- Centralized customer profiles with lifecycle and retention automation
- Automated B2B pricing engine with tiered logic and MOQ thresholds
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Let's discuss how we can apply these approaches to your specific challenges.